The Mrs. America competition, rich in history, was first held in 1938 and continued until 1968. In 1977, after a nine-year hiatus, it was revived by David Z. Marmel after his successful career in professional athletics and independent television production. He was instrumental in setting the new directions for the pageant and for transforming the pageant into the multi-faceted event it is today.
Mrs. America was the first, and remains, the foremost competition for married women in America. Now, after more than 40 years, it is considered to be the premier pageant for married women. It has epitomized excellence, professionalism, and the celebration of family values; and is supported by an office and full-time director in every state including the District of Columbia.
The winner of the Mrs. America crown received prizes and endless opportunities. During her exciting and memorable reign, she will make personal appearances throughout the country. For the entire year, she acts as the ambassador and spokesperson for America's married women. She may speak to civic groups and business organizations, appear in print and TV commercials, and conduct countless interviews with members of the press. She becomes, in effect, the public symbol of all wives and mothers.