THE MAN BEHIND THE BRAND AND THE WOMAN BEHIND THE MAN...

The Mrs. America competition, rich in history, was first held in 1938 and continued until 1968. In 1977, after a nine-year hiatus, it was revived by David Z. Marmel after his successful career in professional athletics and independent television production. He was instrumental in setting the new directions for the pageant and for transforming the pageant into the multifaceted event it is today.

Mrs. America was the first, and remains, the foremost competition for married women in America. Now, celebrating its 40th year, it is considered to be the premiere pageant for married women. It has epitomized excellence, professionalism, and the celebration of family values; and is supported by an office and full-time director in every state including the District of Columbia.

The winner of the Mrs. America crown received prizes and endless opportunities. During her exciting and memorable reign, she will make personal appearances throughout the country. For the entire year, she acts as the ambassador and spokesperson for America's married women. She may speak to civic groups and business organizations, appear in print and TV commercials, and conduct countless interviews with members of the press. She becomes, in effect, the public symbol of all wives and mothers.

The modern pageant, while maintain its traditions, new seeks to recognize what David called "America's greatest natural resource - the contemporary married

Elaine & David Marmel

woman." The winner of the Mrs. America competition represents America in the international Mrs. World Pageant.

Thanks to Mr. Marmel for his vision. He is the reason we have a Mrs. America competition today!

THE WOMAN WHO WEARS THE CROWN...

Nicole Cook, Mrs. America 2019

Nicole’s platform is called “The Ripple Effect - The Positive Impact of a Drug-Free Life” with which she hopes to inspire people of all ages to choose a drug-free life, set goals for themselves, and aim for a better future. She also wants to affect real change when it comes to the opioid epidemic plaguing our country.

Throughout her year as Mrs. Illinois America, she organized several community events and raised funds for the Mrs. America charity of choice, Victoria’s Voice, as together they try to reduce drug experimentation, addiction, and overdose death. Nicole chose this platform after she lost a family member to a heroin overdose this past year. 

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